“Once regarded as a fringe add-on to large digital campaigns, podcasts are now regarded a play for brands seeking to reach well-educated, tech-savvy consumers.” – Ad Age
“It’s five times as effective as buying one website, In the past, we’d buy NPR and maybe they’d throw in a podcast. Now we go and say, ‘We want five of your best podcasts, and we’ll take one of your websites as a throw-in.'” -Mike McLaughlin, the director-digital at Palisades MediaGroup
Get the Facts:
- 64% of podcast listeners say they have purchased a product after hearing about it on a podcast.
- In a three-month head to head test against radio, sling media found 2-3 more engagement from their podcast ads.
- 3,000 listeners per episode.
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